Read what I publish.

I keep the list here whether a piece appears on West of Obvious or somewhere else. Each link opens at the original publication.

01 / West of Obvious

Where the System Becomes Visible

An introduction to the publication and the operating questions it follows.

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02 / Herding Nerds

Most Developer Adoption Problems Are Not Awareness Problems

Before buying more reach, find out where the developers you want already exist.

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03 / Herding Nerds

The House Voice Should Sound Like More Than One Person

When every contributor sounds alike, only the byline tells the writers apart.

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04 / Herding Nerds

I Signed Up. You Guessed the Rest.

A sign-up is an action, not an explanation.

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05 / Hiring Integrity

The Hiring Market Is Charging Candidates for Corporate Indecision

Companies control the opening and every change that follows. Candidates absorb the cost.

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06 / Hiring Integrity

The Posting Is Live. But Is the Job Real?

Before asking people to apply, a company should be able to describe the job it can offer and how applications will be reviewed.

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07 / Hiring Integrity

You Prepared for the Interview They Described

When the panel changes after preparation, the company has changed the test. The same is true when the topic or format changes, or when the standard shifts.

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08 / Hiring Integrity

If You Can Use the Work, Pay for the Work

A hiring exercise can test a relevant skill. When it produces work the employer could use, the employer should pay for it.

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09 / Hiring Integrity

Don’t Blame It on the Algorithm

Screening software can misread an accurate application. Employers still own the rejection and need a way to correct the record before the application is closed.

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10 / Hiring Integrity

Your Interview Is Not an Escape Room

An interview should test the work under conditions that resemble the job. Candidates need the relevant context, allowed tools and a fair way to provide the same evidence.

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11 / Hiring Integrity

Your Interviewer Went Off Script. Should the Score Still Count?

Both accounts of the call should reach one named person before the panel meets.

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12 / Hiring Integrity

Equal Votes Can Hide Unequal Knowledge

Before the first call, decide what each interviewer may judge and who makes the final choice.

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13 / Hiring Integrity

The Offer Changed. You Already Gave Notice.

The company changed its plans. You made commitments based on the job it offered.

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