01
I need to untangle this.
Bring me in when the problem needs outside judgment or a focused decision. I leave you with written work your team can use after the project ends.
Consulting and practical tools
Some decisions are easier from the outside.
I work on problems that do not fit neatly inside one team. I find where the work is breaking down and help people decide what to do. Then I leave them with written work they can keep using.
Start with what you need now.
02
I need something I can use myself.
Start with a free tool or practical download. If the work later needs judgment or adaptation, bring me in.
Ways I can help
01
Positioning review
Different parts of the company explain the product differently, and buyers are getting lost.
02
Audience and lifecycle plan
The team has not agreed which audience matters first or what keeps each group moving after launch.
03
Role and team design
The organization knows work is missing, but it has not defined which role should own it.
04
Independent audit
A product, program, or workplace process keeps producing the wrong result. The usual review has not found why.
05
Public service task review
A public task breaks between the website and the agency process. WOO gives the responsible team a clear repair order.
06
Launch decisions and plan
The date is set, but an important decision keeps getting postponed or still has no owner.
07
Adoption plan and handoff
The product shipped, but the people it was built for are not using it regularly.
08
Set up or repair a community or developer program
A new program needs an operating plan, or a live one is failing inside and outside the organization.
Interactive examples
See how I work through a problem.
These examples are fictional and do not use client work. Make the choices and see where they lead. Several examples end with the call I would make, so you can compare.
Launch systems
A capability is not a launch.
Work through the steps between a technical release and regular use.
Open the exampleOperating models
Who owns the whole?
Hire every specialist on the list, then see which work still belongs to no one.
Open the examplePositioning
Choose the right product claim for each buyer.
Review the product in three buying situations and choose the true claim that should lead in each one.
Open the exampleFree tool
Hiring Integrity Scorecard
Use 12 questions to review one current hiring process. Choose the version written for your role. Your answers stay on your device.
12questions about one current hiring process
4versions written for different roles
0answers sent to West of Obvious
Tell me what is stuck.
Tell me what is happening and what needs to change. You do not need to choose a service or write a polished brief first.
Send a consulting inquiry