Work through a few hard decisions.
Each example is fictional. Make the choices and see where they lead. Several examples end with the call I would make, so you can compare.
A capability is not a launch.
Work through the steps between a technical release and regular use.
Open the example 02 / Operating modelsWho owns the whole?
Hire every specialist on the list, then see which work still belongs to no one.
Open the example 03 / PositioningChoose the right product claim for each buyer.
Review the product in three buying situations and choose the true claim that should lead in each one.
Open the example 04 / Community decisionsDecide what to do with a community request.
Sort a community request, decide who can act on it, and write the answer the community should receive.
Open the example 05 / Developer adoptionMap the adoption journey.
Find where people stop between first discovery and regular use, then decide what to fix.
Open the example 06 / Growth systemsWhat is the funnel trying to tell you?
Use the gaps between stages to choose one cause to test.
Open the example 07 / Product claimsEarn the right to say it.
Review four fictional claims against the product and its proof. Decide which claims can ship.
Open the exampleI made these public examples to show how I approach common problems. They do not use client work. Work I did for former employers remains covered by those employers' confidentiality and ownership terms.